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Introducing Entrepreneurship for Athletes

Business Coach

Debra Russell is a Certified Business Coach, Keynote Speaker and Professional Development Trainer practicing since 2001.

Business Savvy

Debra specializes in working with Entrepreneurial-minded athletes to help raise their level of business savvy and build a prosperous, sustainable and successful business they can be proud of.

Helping Athletes

Debra helps current and former professional athletes to pursue their business with the same passion and commitment they brought to their sport for so many years.

What Athletes Are Saying About Debra

“Debra helped me see what’s really important when trying to run a business.”

– Bryan Keyes, Retired NFL Player and Entrepreneur

Debra's Message to Athletes

“Very often, I find people who are truly passionate and talented spend all of their time and energy honing their skills only in the areas of their passion.

Very often, this extreme focus leaves them ill-equipped to excel in their business. As a result, all of that talent doesn’t lead to the level of success in their business that their talent deserves.

This is particularly true in the world of sports, as athletes struggle to manage their business and their team. Too often they rely on others to make decisions only they should make, because they don’t have the business savvy and confidence they need.

I am committed to supporting athletes as entrepreneurs to create prosperous and sustainable businesses that will thrive long after they retire from their sport.”

How to Get Started