How To Help Your Career In 280 Characters (Or Less)
The job search has evolved quite a bit in recent years. The days of applying for a job in person are in the past with applications shifting towards the web. Now, there are so many ways to apply for a job that you might not even know how to do it! One of the increasingly popular ways to network and even apply to jobs has become social media.
According to Statista, 77 percent of Americans had a social media profile as of 2018 and the number of worldwide social media users reached 2.34 billion. What was once thought of as a way to keep in touch with family and friends, has become one of the most popular ways to search for jobs and further your career. While LinkedIn is the premier social platform for networking and career resources, Twitter has quickly become one of the most popular platforms for social networking.
Prior to becoming a part of everyday language itself, “twitter” was defined as “a series of short, high-pitched calls or sounds.” Applied to the social network, the quick-hitting micro-blogging nature of Tweets has become an industry of its own with brands and companies creating specific advertising campaigns for the platform. The power of social media allows people from all corners of the globe to connect and share common interests with each other. Using your Twitter presence effectively can be one of the best ways to advance your career and build your personal brand.
Say It With Pictures
If a picture is worth a thousand words, a Tweet with a picture is worth a thousand likes, right? Research shows that Tweets with photos get 313 percent more engagement, so when appropriate, be sure to include an image. Different industries have different expectations of images. A popular sports industry image or video is a time-lapse of the changeover from different events within an arena. It gives followers a unique, behind-the-scenes look at the work that makes events happen.
Make It Personal
Twitter is an easy way to showcase your personality. Everything from your cover photo, profile picture, color-scheme, etc. is customizable to let your personality shine. Your retweets and pictures that you share can be personal, but you want to maintain some semblance of professionalism. If you don’t want your Tweets public, you can change your privacy settings, but if you are using Twitter as a career enhancer, this might not be the best route.
Don’t Be A Publicity Hound
Twitter is a great place to share your accomplishments, which can reinforce your expertise and brand, but there is a fine line between self-promotion and oversharing. If you feel the need to share each individual career accomplishment, head over to your LinkedIn profile and update it accordingly. Smith recommends using the 80-20 rule that marketing and advertising experts abide by: no more than 20 percent of your posts should be self-promotional.
On another social platform, Instagram, you would be hard-pressed to not find self-promotional posts. While the scope of this network is different than that of Twitter, it is almost guaranteed that you will see a #spon or #ad post from a handful of accounts you follow. These posts provide ad revenue for the user posting them, but they tend to over saturate your feed and make your user experience less than ideal. To make individuals want to engage with you, abide by the 80-20 rule.
Engage With Your Followers
The old adage “you have to send mail to get mail” didn’t die with snail mail. If you want your followers to engage with you and your posts, you have to engage with them and theirs as well. Did an interesting account follow you recently? Follow them back and join the conversation!
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